Reese’s Book Club In-Vehicle App
Reese Witherspoon’s production company, Hello Sunshine, partnered with Buick to create the Reese’s Book Club (RBC) In-Vehicle app. This app allows drivers to listen to audiobooks and podcasts curated by Reese herself. Discovering, installing, and using the app, however, wasn’t intuitive. To educate owners, we produced a simple how-to walkthrough video featuring popular RBC author Jasmine Guillory, as well as landing page and email content.
Agency: MRM
Client: Buick
Role: Sr. Art Director
Copywriter: Jen Hansen
Email Activation
For Black History Month, we created an email featuring selections from Reese’s Book Club authors of color who brought a unique perspective to the stories they told, and used our video to show owners how they could enjoy these and other stories in their vehicle, right from the app.